In the business world, the terms “viral marketing” and “social marketing” are buzzwords used to describe methods of a reaching a broad number of people through very personal communications methods. These concepts, used by virtually all Fortune 500 companies, can also be used successfully by today’s athletes and athletic organizations. No longer is it acceptable to talk to target audiences from the top down. Today, you need to hold virtual conversations with your key stakeholders. We can help you be at the forefront of this trend to get a jump on the competition. Don’t be left behind!
Professional Athletes
Are you doing everything you can to maximize your earning potential today and into the future? To secure endorsements you need a strong fan base. Are you taking advantage of all the opportunities to reach your fans?
Amateur Organizations and Universities
The amount of media coverage for intercollegiate athletics is growing at a feverish pace, including many non-traditional sports. Scandals can rock even the most successful programs. At the same time, a wide reaching feel-good story can provide benefits that can last for years.
Our Services at X Factor Media can benefit an all-star player or a “team player” that isn’t a household name; a Heisman candidate or a little known amateur organization looking for its next sponsor.
- Brand development and enhancement
- Is your brand recognizable?
- Who should care about your brand? What can they do for you and how do you reach them in today's new media climate?
- Blogging strategies
- How should athletes and organizations participate in the blogosphere?
- What's the benefit? How do you reach the right audiences?
- What are others saying about you? How do you respond?
- Podcasting services
- How will podcasts benefit your career or organization?
- How much time does it take?
- Website design and maintenance
- Do you need your own site?
- How do you get fans to keep coming back?
- Media training
- How have blogs changed the traditional press?
- How can you make the press work for you?
- How do you get repeatedly quoted by the press?
