X Factor Sports Media is a unique agency focused on helping athletes and universities understand and benefit from the numerous opportunities offered by today's new media.
For the professional athlete our objective is clear - maximize overall earning potential by increasing exposure to the "connected fan."
At the university level we train athletes on how to interact with media that can range from a blogger sitting next to them in class to traditional reporters at the local and national level. In addition, we can develop new media strategies for specific sports or across the athletic department that can help drive ticket sales and booster contributions.
In the big business world of sports, athletes need to take their career in their own hands. Often, the X Factor that determines the difference between success and disappointment is the athletes themselves.
First and foremost, at X Factor we are huge sports fans. We live and breathe this stuff just about every minute of every day. As importantly, we're passionate about business and helping businesses reach their ultimate potential.
We have over 15 years of experience in developing programs for athletes, athletic organizations and Fortune 500 companies in order to sell their "brand."
In the last few years, the typical sports fan has evolved into an information junkie. No longer is it acceptable to get daily updates on a team or favorite athlete. If there's news out there, they expect to receive up to the minute updates through Websites, blogs, chat rooms and friends that often include close buddies, as well as virtual friends that may converse online daily, but live worlds apart.
These friends create a vast group that share ideas, opinions and help shape the image of an athlete and organization. Reach a few of the key influencers in this group and you could ultimately be touching thousands or millions of fans.
The business world has jumped on this concept. Let us help you get at the forefront of this approach to achieve your goals.
