Maximize Your Earning Potential

Today’s fan doesn’t just sit in front of the TV or in the stands.  They spend countless hours online.  Are you reaching these fans?

The business of sports grows larger year after year.  As a professional athlete are you doing everything you can to maximize your earning potential today and into the future?  Your communication skills and natural personality play an important role in securing endorsement deals and even lucrative job offers once your playing days are over.  Sports fans no longer just wait for the morning paper to get caught up on their favorite teams and players.  Today’s fans expect instant news from multiple sources via the Internet.  To achieve the greatest impact, you need to have multiple touch points with your fans through new media opportunities such as personal Websites, blogs, podcasts, video postings, etc. 

Our Services at X Factor Media can benefit an all-star player or a “team player” that isn’t a household name.  As a professional athlete, you are given a stage that is seen by millions.  Make the most of it, whether your playing career lasts 10+ years or ends only after a few. 

X Factor was formed to simplify the life of the professional athlete and provide you with the necessary tools to fulfill your goals.  Our core programs are designed to:

• Help you define your off-the-field business goals and establish programs to maximize you earning power.
• Create messages and a personal brand that support your goals and offer a true reflection of who you are.
• Improve your ability to shine with the press.  It’s not about vanilla statements, it’s about allowing your personality to shine through.
• Reach the new-age sports fan that doesn’t just read the morning paper or watch SportsCenter.  Through viral marketing techniques, these hardcore fans can spread your brand and image beyond your imagination.
• Monitor your brand progress and react quickly to developments in the sports world that can positively enhance your image.

First and foremost, you need to present an image of yourself that is engaging to the fan, but as importantly is true to who you are.  X Factor works with you and your personal team (agent, publicist, manager, etc.) to fine tune your brand.  We can then train you on the most effective ways to deliver that brand image and create strategies to get you in front of the right fans through the most effective methods.

Think about the following questions:

• Who are the bloggers that can impact how much money I can make off the field?
• What are these people saying about me?
• Should I be blogging?
• Do I need a personal Web site?
• Do my fans truly know me?  Are there perceptions about me that I’d like to change?
• How are “cyber” athletes impacting the business of sports?
• Should there be a virtual “me” on the Web?

If you’re not sure how to answer these questions, let X Factor put some thoughts together for you.  Contact us to set up a kick-off meeting where we can discuss your business goals and determine how best to make it happen.