Branding
Brand development – The secret to success is developing a brand that is a true reflection of an athlete or organization that also hits the mark with the targeted audience.  Our working sessions get to the heart of what really matters to both you and the fans.  The result is a clear, concise brand and message platform that will serve as the foundation for all future communication (interviews, blogs, podcasts, etc.). 

Brand monitoring – X Factor can monitor your online image and provide you with ongoing snapshots of brand progress, as well as recommendations on responding to comments by the press and in the blogosphere.  How should you respond and when is it best to not respond?

Media training
A positive working relationship with the press can benefit athletes during and after their careers.  Our interactive sessions expose athletes to effective methods for working with both traditional press and members of the “new media.”  How do you provide the information that will have them coming back for more without starting a controversy or potentially damaging your brand?  What are some of the tricks used by reporters?   

New media services

Blogging – Blogs present a great opportunity to converse with your fans and other target audiences.  Blogs also allow others to provide ongoing commentary on you and your organization.  We can help you decide how you should participate, who you need to pay attention to, and if and when you should respond to others.

Websites – Already have a Website?  Is it tailored to help meet your business goals?  Is it updated on a regular basis?  We can help with the overall look and feel of your site, as well as develop new content as needed.

Podcasts – Video and audio podcasts allow you to speak openly and from the heart on a number of subjects.  They also provide audiences with the type of "inside" information that will have them coming back for more.

Social marketing programs
New opportunities to interact with your fans are emerging at a rapid pace – Facebook, MySpace, Second Life, YouTube.  What options make sense for you?  How do you get started?  We stay on top of the latest trends in social marketing and can walk you step-by-step through the approaches that will deliver the results needed to meet your business goals.

How to Get Started

• First, we want to hear your business goals.
• What are you hoping to achieve in the short- and long-term?
• What are you currently doing to achieve those goals?
• Do you currently have the right communications team in place?
• Next, let us show you the types of programs that can help get you there.
• We'll present our ideas based on your input and external research.
• We can work together on a single project or on a retainer basis.
• Finally, we'll put the plan to action
• You'll receive ongoing updates on our progress and will clearly see the return on your investment.